Adiree launches videos from 2012 Show for African Fashion Week 2013 – Tola Adenle

I find one of the YouTube videos – House of Marie – from Adiree, the producers of African Fashion Week, New York (AFWNY) to increase the visibility for the 2013 show and generate interest – REAL enough that I can actually visualize myself in quite a few pieces of the clothes strutted by models down the runway minus the heels – a zillion thanks!

Now, many like this blogger can use that Fashion-World’s interpretation of  the Yoruba gele, made up, ready to put on like a hat when needed.  Most of my friends, family members, acquaintances and, of course, me – would naturally pass on the dress!

You know how these big fashion shows are: intimidating know-all fashion editors, rich women in place, slick runways, slick-er models and slick-est atmosphere, including music BUT clothes not meant for regular women, and definitely not for women weighing over 90 lbs, a weight range I left behind in elementary/grade school!

AFWNY tries not to be that although it must keep the fashion world’s playfulness at fashion shows alive while keeping its primary audience in mind:  the models are slim, pretty, though not all the way the African way but the clothes look – to a great extent – designed for real women. Not unexpected from Adiree-produced fashion shows – if it must succeed – are designers who design those clothes that most women consider not-made-for-wear-beyond-runways!

What is more, we “real women” can see those young beautiful women some of whom I’ve read could “feed” on what to us is real madness – okay, starvation: two ladies sharing a “kids’ meal hamburger”!

Though not yet among starry fashion show producers, Adiree and its producer, Adiat, are already being noticed.  In 2012, the UN invited Ms. Disu along with fashion great, Diane Von Furstenberg, to address African women delegates from various African countries of the UN’s sector sub-group of textiles and trade.

Adiat has also partnered with USAID/Origin Africa “to push and facilitate fashion-related business between Africa and the US”.

Information about the 2013 African Fashion Week:

When: AFWNY 2013 Runway Shows are on July 18th, 19th, 20th 2013
Where: New York Financial District at 41 Broad Street, New York, NY 10004
Contact:   Shanell

Tuesday, May 28, 2013, 5:15 p.m. [GMT]

House of Marie :

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  1. AFWNY – Africa Fashion Week Runway Show July 18th 2013 | Fashionista from France to Philly - July 26, 2013

    […] Adiree launches videos from 2012 Show for African Fashion Week 2013 – Tola Adenle […]


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